For Price Chopper and Market 32, Charity Giving Grows Loyalty Programs

Like many executives who lead loyalty and rewards programs, Glen Bradley is thrilled to have customers of Price Chopper Supermarkets and Market 32 sign up for their engagement programs. But for Bradley — the Group Vice President of Marketing at Price Chopper Supermarkets and Market 32, which combined have over 130 locations — the thrill must now go deeper than that. “The average person carries somewhere between 15 and 20 loyalty cards or loyalty username passwords....

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