In the past year, we’ve seen a number of brands enter partnerships as a means of offering new and exciting perks. We’re now seeing a perk that reduces friction in the customer experience in a partnership that is a strong fit for both companies. This is the partnership between United Airlines and CLEAR, a secure-identity company that uses biometrics to build a frictionless and secure world.     The partnership includes free or discounted CLEAR membership pricing for US-based MileagePlus members....

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