The loyalty space has seen some unlikely partnerships in recent years. Brands form these alliances to offer their customers valuable rewards that just so happen to be a product or service from another brand. A new one of these exciting offerings is coming to the market.
U.S. Bank has entered into a co-brand agreement with BMW Financial Services to issue credit cards that will deliver enhanced digital experiences and greater value to BMW, MINI, and BMW Motorrad enthusiasts. U.S. Bank has also acquired the existing credit card....