BP wants to offer its customers the as much value as possible from its Driver Rewards loyalty program. BP has unveiled a number of improvements to its Driver Rewards loyalty program and credit-card processing technology designed to help BP-branded marketers meet consumers’ evolving payment and card security needs at the pump. “We believe we need to continually evolve our loyalty program to meet the needs of our customers and existing card members,” Helen Fitzpatrick, marketing director of product and offer development at....

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