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Travelers Change, but Loyalty is a Constant at Heathrow Airport

  • May 25 2017
  • Resource: Leaders in Customer Loyalty

In terms of international passengers or enplanements, Heathrow Airport is the second busiest facility of its kind in the world, just behind Dubai International and Hong Kong International. It is the busiest airport in Europe, and sixth in the...Read More

LifeLock Identifies with its Customers to Provide Great CX

  • May 19 2017
  • Resource: Leaders in Customer Loyalty

LifeLock is an identity theft protection company based in Tempe, Arizona. The company, through a subscription based service, monitors members’ financial accounts to detect possible fraud, send alerts, and restores people’s identities...Read More

Carnival Cruise Line Focuses on the Fun Side of Customer Experience

  • May 15 2017
  • Resource: Leaders in Customer Loyalty

There’s no question Carnival Cruise Line has successfully branded itself as the line with “The Fun Ships.” Indeed, an entire generation can still recall entertainer Kathy Lee Gifford singing and dancing her way around a Carnival...Read More

Linda Kaplan Thaler Explains the Power of Nice in Loyalty Expo Keynote (Part One)

  • May 11 2017
  • Resource: Leaders in Customer Loyalty

It was a security guard named Frank that helped turn around the fortunes of Linda Kaplan Thaler’s then fledging ad agency the Kaplan Thaler Group. “Frank was our security guard in the building where we worked,” Kaplan Thaler...Read More

The Brand Crystallizer: Talking Strategy with Summer Felix

  • May 10 2017
  • Resource: Leaders in Customer Loyalty

Today, The Draw Shop is the go-to destination for marketing animations. But it wasn’t always like that. And while co-founder Summer Felix—alongside veteran marketer Eric Kerr—started small like everyone else, they grew in...Read More

Loyalty is a Team Effort at Laura Shoppes

  • April 28 2017
  • Resource: Leaders in Customer Loyalty

One company, two brands, two different loyalty programs. Something had to give. “One thing we learned from looking at our customers was there was a lot of cross-shopping going on between the two brands,” says Robert Depins, director...Read More

Best Western Assesses New Technologies Carefully

  • April 26 2017
  • Resource: Leaders in Customer Loyalty

One of America’s most recognized hotel brands, Best Western has been welcoming guests since 1946. Today it operates over 2,100 locations in North America and a total of 4,100 worldwide. Maintaining that success involves a forward-thinking...Read More

The Language of Customer Experience is Universal at London’s Heathrow Airport

  • April 19 2017
  • Resource: Leaders in Customer Loyalty

London’s Heathrow Airport is unquestionably one of the most well-known airports in the world. The airport's origins date back to the 1920s. In the early years, it was varyingly called Harmondsworth Aerodrome, The Great West Aerodrome...Read More

How Schluter Systems Builds Customer Loyalty Across Platforms

  • April 11 2017
  • Resource: Leaders in Customer Loyalty

Schluter®- Systems is a company that you may be more familiar with than you realize. In houses and businesses around the world, you’ll find Schluter products. What you may not know about are the care and customer education efforts that...Read More

Colorescience Delivers Consistent Customer Experience Through Multiple Channels

  • April 04 2017
  • Resource: Leaders in Customer Loyalty

Colorescience is a beauty brand based in suburban San Diego, California. It was founded by Diane Ranger, a former kindergarten teacher from Houston, Texas. After wandering into a small beauty products boutique in Houston, Ranger was inspired. She...Read More

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