Tuesday’s Children was formed in the days and weeks after the attacks of September 11, 2001 as a response and recovery organization that supports youth, families, and communities impacted by terrorism and traumatic loss.   As of 2017,...Read More

Chicken Salad Chick was started in 2007 in Auburn, Alabama by a recently divorced stay-at-home mom who decided to sell chicken salad to her neighbors. After being informed by the health department that she couldn’t sell food out of her home...Read More

In part 3 of our coverage of “The Evolving Grocer: Examining Changes in the CPG and Grocery Space,” a session presented at Loyalty Expo in Orlando this past May by Ron Cox, director of consumer marketing & planning for SpartanNash,...Read More

In Part One of this article, Ron Cox, director of consumer marketing & planning for SpartanNash, explained how that Midwestern grocer and food distributor focused on personalization, segmentation, and relevancy to improve CX.   Cox was...Read More

SpartanNash, the Byron, Michigan-based grocer traces its roots back to 1917 and the establishment of the Grand Rapids Wholesale Grocery Company. In 1957 it became Spartan Stores, merging in 2013 with Edina Minnesota-based food distributor Nash...Read More

“Ours is a young program,” says Kristi Gole, director of loyalty marketing for Global Hotel Alliance, or GHA. “We launched about seven years ago and really started seeing some great results last year in terms of direct marketing...Read More

Last year, Laura Shoppes’ two main brands, Laura and Melanie Lyne, began offering the same loyalty program. It was a program started on the Melanie Lyne side and wound up replacing Laura’s decades-old, pay-to-play rewards program...Read More

Carnival is the largest cruise line in the world, based on revenue, passengers carried annually, as well total number of ships in its fleet. Its 25 vessels account for just over a fifth of the world’s cruising business. Loylaty360 speaks...Read More

“The on-ramp to our customer experience is really our marketing and sales process,” says Michael Flaskey, CEO of Diamond Resorts International®, “because we are a direct marketing and direct sales company.”  ...Read More

“We’re really making it a point to make the entire experience very guest-centric,” says Ali Rauch, director of marketing for Chicken Salad Chick. “We listened to our guests in the very beginning, we know exactly who they...Read More