“I have four children and in every one of my kids’ my classes there was at least one child that had lost a parent on that day,” says Terry Grace Sears, executive director of Tuesday’s Children about September 11, 2001...Read More

Diamond Resorts International® is a vacation ownership company has a network of more than 420 resorts around the world and is affiliated with 108 more through various partnerships. It was formed in 2007 through the acquisition of a company...Read More

Domino’s is relatively new to the loyalty space, at least as far as having a dedicated program. It launched its Piece of the Pie rewards program in 2015.   “One of the things we looked at before building a program was customer...Read More

Measuring marketing performance and linking its contribution to strategic goals is a challenge for marketers. At KKBOX, two sets of metrics are tracked, one for communication the other for strategy or loyal members.   “Our measurement...Read More

Barclaycard, a division of U.K. financial giant Barclays, was Britain’s first credit card when it was first issued to consumers in 1966. In 2004, Barclaycard U.S. was formed via the acquisition of Juniper Financial Corporation.  ...Read More

Global Hotel Alliance, or GHA, is the world’s largest alliance of independent hotel brands. GHA brings together 35 distinct and independently operated hotel brands around the globe. Instead of offering free nights as part its rewards program...Read More

Editors Note: This article orginally appeared December 23rd, 2016 Zappos already had a sterling reputation for customer experience when it launched its new loyalty program back in September, but the company sought to take it to the next level...Read More

“We’re loyal to our customers and our customers are loyal to us,” says Sharon Foster, senior manager, lifecycle marketing for LifeLock, the Tempe, Arizona-based identity theft protection service. “We don’t have a...Read More

Headquartered in Hamilton, Bermuda, Athene Holding Ltd is a financial services company that issues, reinsures, and acquires retirement savings products designed for the increasing number of individuals and entities looking to fulfill retirement...Read More

Running a loyalty program is wrought with challenges. If you’re Royal Dutch Shell, it can be 20 times more difficult. “We have twenty-three programs in twenty-two international markets,” states Carolyn McKeever, Global Head of...Read More