View Contributions

A Wide-Open Playing Style and Solid CX Helped the American Football League Succeed and Shape Modern Pro Football (Part 1 of 2)

  • August 30 2017
  • Resource: Leaders in Customer Loyalty

In the 1950s, the most popular spectator sports were baseball, boxing, and horse racing according to Mic.com. Football was also popular, but it was the college version that drew more fans to stadiums, radios, and TVs. However, professional...Read More

Dell EMC Lives and Breathes the Customer Journey (Part 2 of 2)

  • August 25 2017
  • Resource: Leaders in Customer Loyalty

After the merger of Dell and EMC, the newly combined company wanted to focus on customer retention. This has been achieved with the formation of the newly created Chief Customer Office.   In Part One of our Q and A with Alan Mayer, Senior...Read More

Bosch Software Innovations Focuses on the Connected World of Customer Experience

  • August 22 2017
  • Resource: Leaders in Customer Loyalty

Bosch Software Innovations is part of the Bosch Group, a leading global supplier of technology and services, having interests in everything from agricultural and construction machinery to factory automation and the Internet of Things (IoT). The...Read More

Corporate Responsibility Helps Drive Loyalty for H&M

  • August 21 2017
  • Resource: Leaders in Customer Loyalty

According to the Council for Textile Recycling, textile waste accounts for 5 percent of U.S. landfill space. The EPA reports that in 2013, over 12 million tons of textiles and clothing were discarded. Many blame the availability of cheap clothing...Read More

Minding the Details Makes Better Pizza and Better Loyalty for Domino’s

  • August 14 2017
  • Resource: Leaders in Customer Loyalty

In 2015 Domino’s launched its Piece of the Pie loyalty rewards program. In 2017 the company captured a Gold-level award at Loyalty Expo in Orlando in recognition of its efforts. Steve Kennedy, director of loyalty and Jenny Fouracre-Petko...Read More

Internal and External CX Build Success for Bosch Software Innovations

  • August 11 2017
  • Resource: Leaders in Customer Loyalty

“We have three different goals,” states Steffen Schmickler, vice president customer success services, marketing & communications at Bosch Software Innovations. “One is to build the IoT platform for Bosch, on the technology...Read More

Topps Customer Journey Balances Legacy and Technology

  • August 09 2017
  • Resource: Leaders in Customer Loyalty

The Topps Company, Inc., makes chewing gum and candy but is best-known for its line collectibles, mostly sport-related trading cards. In addition to featuring teams and players from the Major League Baseball, MLS, UFC, it manufactures cards based...Read More

KKBOX Navigates Loyalty in the Fickle World of Music Streaming

  • July 31 2017
  • Resource: Leaders in Customer Loyalty

KKBOX is a music streaming services serving listeners in Taiwan, where it is based, as well as Hong Kong, Japan, Singapore, and Malaysia. Its main competitors are Spotify and Apple Music, as well as other services based in Asia. Rose Yang...Read More

A Compete Customer Journey is in Style at H&M

  • July 26 2017
  • Resource: Leaders in Customer Loyalty

Based in Sweden, H&M is a multinational fast-fashion clothing retailer that operates in over 60 countries around the world. It boasts 4,000 plus stores and over 132,000 employees. Sara Svirsky, group manager Film Production H&M Global...Read More

It’s All About the Experience for Monumental Sports & Entertainment

  • July 25 2017
  • Resource: Leaders in Customer Loyalty

Washington, D.C. is the only top-10 sports market in which a single entity owns four different franchises. Formed in 2010 by the merger of Lincoln Holdings and Washington Sports & Entertainment, Monumental Sports & Entertainment owns the...Read More

Displaying results 41-50 (of 153)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|