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Attention to CRM Sets Trump Hotels Apart from Competitors

  • November 01 2017
  • Resource: Leaders in Customer Loyalty

“When you open a new hotel, nobody has ever stayed there,” says Mickael Damelincourt, managing director, Trump Hotel DC. “Everyone is coming for the first time.” The Trump Hotel DC is his fifth opening, third with the...Read More

The National Lacrosse League Turns to Experience to Create an Experience

  • October 25 2017
  • Resource: Leaders in Customer Loyalty

Lacrosse, as many sports fans know, originated with Native North Americans. The rules for the indoor version of the game were laid out by Canadian William George Beers in 1867. The sport is popular across Canada, as well as the Northeast and...Read More

Customer Experience Comes Naturally for Kraft Heinz Benelux

  • October 23 2017
  • Resource: Leaders in Customer Loyalty

The Kraft Heinz Company is the fifth-largest food and beverage company in the world, following the 2015 merger of two of America’s food giants. As such, it operates on over two dozen countries around the world, including the three nations...Read More

Better Customer Experience Relies on Many Factors at GoDaddy (Part 1 of 2)

  • October 18 2017
  • Resource: Leaders in Customer Loyalty

GoDaddy is probably best known as a domain name registrar. Its product suite, however, includes a full-on suite of products for small businesses including website building capabilities, email services, and marketing tools. Steven Aldrich, GoDaddy...Read More

Western Union’s Customer Loyalty Efforts are on the Money

  • October 16 2017
  • Resource: Leaders in Customer Loyalty

Western Union is not only one of the world’s first telecommunications companies, it is also one of the most enduring and innovative. Founded in 1851, just over a decade after Samuel Morse patented the telegraph in the United States, Western...Read More

Delivering Great CX is a Team Effort at Trump Hotel DC (Part 2 of 2)

  • October 13 2017
  • Resource: Leaders in Customer Loyalty

In Part 1, Mickael Damelincourt, managing director, Trump International Hotel Washington, D.C, discussed how he and his team create an experience that differentiates the property from other 5-star hotels. In Part 2, he talks about how he came to...Read More

Delivering Great CX is a Team Effort at Trump Hotel DC (Part 1 of 2)

  • October 12 2017
  • Resource: Leaders in Customer Loyalty

Opened in September of 2016, the Trump International Hotel Washington, D.C occupies the renovated building formerly known as Old Post Office Pavilion, and historically as the Old Post Office and Clock Tower. Mickael Damelincourt, managing director...Read More

Customer Engagement Helps Grow Professional Indoor Lacrosse

  • October 11 2017
  • Resource: Leaders in Customer Loyalty

The National Lacrosse League (NLL) was established in 1986 as the Eagle Pro Box Lacrosse League, later becoming the Major Indoor Lacrosse League. In 1998, it was restructured and renamed the National Lacrosse League.   Indoor lacrosse or...Read More

Stressing the Fundamentals Helps Red Lion Succeed

  • October 06 2017
  • Resource: Leaders in Customer Loyalty

In 2014, Red Lion Hotels Corporation launched its Hello Rewards loyalty program in 2014, replacing the previous program, the R&R Club. The former program, it was determined, was not effective, was impersonal, and didn’t retain customers...Read More

AeroFarms Develops New Ways of Growing the Customer Journey (Part 2 of 2)

  • October 04 2017
  • Resource: Leaders in Customer Loyalty

In Part One of our interview with AeroFarms, CMO and co-founder Marc Oshima discussed how his organization is pioneering and leading in the area of indoor vertical farming.   In Part Two, Oshima explains more about the process of indoor...Read More

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