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Breaking Out of Silos Improves Vision for 1-800-Contacts

  • November 16 2016
  • Resource: Leaders in Customer Loyalty

Founded in 1995, 1-800-Contacts sells, as the name implies, supplies consumers with contact lenses via phone, of course, as well as the Internet. Two decades on, the company is still very committed to delivering the sort of customer experience...Read More

FarmedHere Takes an Organic Approach to Brand Loyalty

  • November 15 2016
  • Resource: Leaders in Customer Loyalty

“We took an old abandoned box factory and made it into an organic food producing machine which is pretty amazing,” says Megan Klein, president of FarmedHere, “so we are creating life where there was nothing before and giving...Read More

Hooters of Russia is On Target with Customer Loyalty

  • November 10 2016
  • Resource: Leaders in Customer Loyalty

Hooters of Russia joined the chain’s international side of the operation in 2014. It’s a partnership between former NBA star Andrei Kirilenko (Jazz, Timberwolves, Nets) and the Atlanta-based restaurant operator. There are plans to add...Read More

Talking ‘Bout The Generations: Loyalty Marketing in Financial Services

  • November 09 2016
  • Resource: Leaders in Customer Loyalty

Loyalty programs are ubiquitous, but in some verticals, they don’t exist, either because they don’t make sense, or because consumer laws or regulations forbid them. However, loyalty is still important to these companies and much effort...Read More

The Right App and the Right Approach Serves up Loyal Customers for KFC Russia

  • November 08 2016
  • Resource: Leaders in Customer Loyalty

There’s more to driving loyalty through mobile than launching an application. It must be the right application and it needs the support of the entire organization from the top, all the way down to the frontline associates.   KFC of...Read More

Customer Experience Across Brands a Key Component to GraceKennedy Loyalty Efforts

  • November 07 2016
  • Resource: Leaders in Customer Loyalty

GraceKennedy is a Jamaican company that does business primarily in that island nation as well as the rest of the Caribbean region, with quite an impressive reach outside of its homeland too.  Operations extend to the U.K., the U.S. and Canada...Read More

Coalition Loyalty Program Plenti Drives Consumers to Exxon and Mobil Branded Service Stations

  • November 03 2016
  • Resource: Leaders in Customer Loyalty

“Service stations have a long history of loyalty programs. Having experimented with a number of options, we are delighted to be part of the Plenti loyalty coalition program.  We have a national brand and Plenti allows our customers to...Read More

Engaging Across Platforms a Lesson in Engagement for Sodexo

  • November 01 2016
  • Resource: Leaders in Customer Loyalty

“One of the advantages of being a global company with services in eighty different countries is when we’re looking at college students and the new generations coming in, we’re also pulling satisfaction and information data from...Read More

Customer Engagement for Every Type of Passenger Propels the Cincinnati Northern Kentucky International Airport Upward

  • October 24 2016
  • Resource: Leaders in Customer Loyalty

It used to be that air travel was largely the province of the affluent or business people. Today, thanks to low-cost carriers competing with established legacy airlines, traveling by plane is affordable for a much greater number of people.  ...Read More

Customer Relationship Management Shows Real-Time Benefits for Hilton HHonors Members

  • October 20 2016
  • Resource: Leaders in Customer Loyalty

Some people in show business are known as a performer’s performer. As Paul Shaffer once explained to David Letterman on the latter’s old talk show, these are people that other performers go and see when they have a night off. Similarly...Read More

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