In Part One of this feature, Narina Sippy, CMO of Stellar Loyalty, moderated a panel during a session titled “Passport to CX: Engaging Customers in Travel & Entertainment” at the Engagement & Experience Expo, presented by...Read More

Perhaps no industry is undergoing more change in customer loyalty than travel and entertainment. Thanks to increasingly accessible in-home experiences as well as the contrasting trend for millennials to value experience over tangible goods...Read More

In part one of our look at measurability in customer experience, our panel outlined the framework of the challenges faced by multiple industries. In part two, Eric Messerschmidt, SVP, strategic marketing, CRM, and loyalty for Ulta Beauty, Norman...Read More

The ways in which various industries define, socialize, and understand customer experience internally, as well as the technologies and processes to measure CX Gains, are more challenging today than ever before.   During a session titled...Read More

“We’ve been around so long we have an 800 number in our name still,” says Neil Wieloch, director insights and strategy for 1-800-Contacts. “I don’t even know if anyone knows what that means anymore.”  ...Read More

One of the most recognized brands on the high seas, Norwegian Cruise Line was founded in 1966 and today is headquartered in Miami, Florida.  The company pioneered a more laid back style of cruising with the development of its Freestyle...Read More

NextGen Healthcare, a leader in health care IT solutions, takes a holistic approach to loyalty as it must build and maintain relationships with both clients and end users, or, in other words, the client’s customers.  Loyalty360 spoke...Read More

Goodwill of Denver faced many challenges in segmenting customers and donors since those two groups have very different motivations and profiles. Those challenges were outlined in Part One of this article. Partnering with Clutch, a leader in...Read More

It wasn’t planned that way, but Goodwill of Denver, along with its loyalty marketing partner clutch, hosted a session at the Engagement & Expo, presented by Loyalty360, on Colorado Gives Day in the Mile High City. The day is set aside...Read More

Hooters of Russia opened in April of 2014 as a partnership between Atlanta-based Hooters of America LLC and Russian pro basketballer Andrei Kirilenko who played in the NBA for the Utah Jazz, Minnesota Timberwolves, and Brooklyn Nets. The Moscow...Read More