Good advertising tells us what a product does and why you should buy it. Great advertising expresses what a brand stands for and invites you to share in its beliefs.The quote above is from Edward Boches, the former Executive Creative Director...Read More

Editor’s Note: It’s not Throwback Thursday, it’s just the second part of the introduction of the Loyalty Asterisk™, originally published among the first posts of LoyaltyTruth.com. To connect the past with the...Read More

When LoyaltyTruth.com kicked off in 2006, two posts describing the Loyalty Asterisk™ were among the first published. Over the years, we’ve seen theses insidious elements of program execution remain all too common. The time...Read More

Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting their Total...Read More

“Don’t hate the player, hate the game” is a classic sports epithet. Stuart Scott memorialized the saying for me on ESPN Sportscenter while pleading with fans for a greater show of sportsmanship. Translated for non-sports junkies:...Read More

“Product addiction can be a beautiful thing” Hmmmm. I guess in the world of cosmetics I would have to agree. For all those passionate Sephora customers “addicted to beauty”, there’s a new way to share your...Read More

I’ve been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005.  Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo, trusted me to give a...Read More

If you pressed me for a quick definition of loyalty marketing. I’d probably tell you it’s about “recognizing and rewarding best customers”. Yet, this definition leaves out what I believe is the most important factor in...Read More

Articles, interviews and videos that lead with the names like “Are loyalty cards worth carrying?” always get my attention, but not for the reason you would think.I’m not defensive on the subject of loyalty programs. A...Read More

What did you get for your birthday? Before you answer, I’m not asking about what you received from your Mom, your kids, or your spouse. I’m wondering what landed in your email inbox.Mine was full of birthday wishes from a variety of...Read More