Apple’s iBeacon technology has gotten lots of attention recently. It’s been described by some as having the potential to “change the world forever”.Apple’s iBeacon is a proprietary location based system...Read More

The first generation of value propositions for members of loyalty marketing programs was centered on accumulating a promotional currency and exchanging it for a reward. Those rewards were quite predictable and in most cases were limited to travel,...Read More

Pittsburgh International Airport has announced the launch of FlyPIT Perks in conjunction with Thanks Again LLC. FlyPIT is a customer loyalty program that allows members to earn points as they park, dine, and shop their way through...Read More

The business model of the early internet was all about collecting eyeballs. No, I’m not thinking about an outtake from the latest episode of Criminal Minds, I’m referring to building a gigantic audience and driving advertising rates on...Read More

5 provinces including the two most populous, Ontario and Quebec, have placed a ban on loyalty programsthat reward customers for prescription drug purchases and other pharmacy services. The logic behind the ban is that incentives may distract...Read More

Uber likes to say that it is changing the way the world moves. Today’s announcement that Uber has reached agreement with American Express to offer Membership Rewards points for cab fares could change the way the taxi world...Read More

Rarely a day goes by without an article being published about Loyalty Marketing. Some are straightforward program reviews, while others are self-serving press releases. Lately, however, there has been a steady stream of articles challenging...Read More

Some days I wake up and mull over the “what-if’s” of life. Selling a tangible product or delivering a service based on a trade contributes to the perceived notion of the grass being greener on the other side of the working...Read More

Two topics that generate contentious discussion among marketers also exist as uncomfortable tactical companions – loyalty programs and coupons. Some would say that the two should be considered mutually exclusive in the marketing mix, while...Read More

Sitting in a Chase branch the other day, my gaze paused on an advertisement for the Chase Sapphire Preferred card. My first thought was “there’s just another rewards card”, thinking the beautiful photography depicting a...Read More