Over 50% of all household spending in the United States—$4.2 trillion annually—is attributed to affluent consumers. In addition, according to the U.S. Census Bureau, affluent consumers spend 2.5 times more than the average consumer—annually, the average U.S. consumer spends approximately $50,000, while the top affluent consumer spends over $124,000. As such, the affluent demographic has become one of the most sought-after by loyalty marketers due to the increased spending ability they possess.
In....