Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?”

Consumers like to feel good about their purchases, especially during the most wonderful time of the year. Science has shown that gift giving creates joy, happiness and even improves someone&rsquo....