During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging loyalty programs are anything but simple. How can that be?
 

It turns out that program complexity exists for very good reasons:
 

1. Customer needs vary

There is behavioral research that shows that members are more likely to....

Membership and Pricing

Videos and podcasts

Membership and Pricing