Loyalty360 had the opportunity to sit down with George Skaff, Chief Marketing Officer at TouchCommerce, a provider of custom online engagement solutions for market-leading brands, such as Comcast, T-Mobile, Total Gym and others. Below, George covers some of today’s hot topics, including emerging technologies, the role of analytics, multi-channel communications, his philosophy on customer relationships and thoughts on what it’s like to be a CMO in the modern era of marketing. George shared his thoughts on the following....