State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by a select group.
Yet lotteries face what many other brands are tackling, especially those who sell through retail partners: how to learn about their end consumers, create 1:1 relationships, and deliver valuable experiences....