Many, perhaps most, brands feel they are behind the curve in terms of their ability to extract meaningful customer insights and turn those insights into action according to Yotam Benami, Chief Marketing Officer for Idomoo, the provider of customized video solutions.
“Whenever the discussion reaches the question of available customer data that can be used for a loyalty campaign,” Benami says, “the brand marketer inevitably winces and apologetically explains how their customer data is lacking, stored in....