Most retailers and restaurants operating a loyalty program probably respond with a ‘Yes.’ Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being enrolled in more than 18 customer loyalty programs, it would seem most consumers are onboard the loyalty bandwagon.
The truth is enrollment and participation are two completely different things, and one does not guarantee the other. Moreover, enrollment does not guarantee customer....