When executed correctly, restaurant loyalty reward programs have been proven to increase average tickets sales, dining room traffic and repeat visits. The art of racking up points to claim future savings has become a comfortable formality for customers, and most are willing to join a loyalty program without hesitation. Yes, loyalty programs today are widely accepted (and expected) -- and diners are getting bored.
Loyalty-savvy consumers are challenging marketers to push past traditional rewards, get creative with....