Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Data, Personalization and Their Role in Understanding Your Customers

The Arrivia Team , Arrivia | June 23 2022

Understanding the changing, and in many cases, new preferences of their customers is critical for travel brands and marketers as they adjust to returning demand. But it’s only by utilizing data.

11 Holiday Rewards Program Ideas to Help You Make the Most of the Peak Season

Barbara Kekes-Szabo, Antavo , Antavo | June 22 2022

It might seem early to be thinking about implementing a holiday rewards program already, but whether you manage a brick-and-mortar or an online store, the holiday season is a great opportunity to.

Loyalty / Rewards Programs

How These 4 Brands Are Crushing Digital Optimization

The Kobie Marketing Team , Kobie Marketing | June 22 2022

Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements.

Technology

Sustainable Pricing Power: Marketer’s Winning Gambit

Chris Burggraeve & Ranganathan Sundaram, Tata Consultancy Services , Tata Consultancy Services | June 21 2022

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse.

Content Marketing

How Adding Promotions to Your Loyalty Program Can Increase Engagement

Jim Tierney, Clarus Commerce | June 21 2022

According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join.

Value Exchange: The Foundation Of Relationship Marketing

Allie Hardee, Cheetah Digital , Marigold Engage + by Marigold | June 20 2022

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone&rsquo.

CRM (Customer Relationship)

Tools for HR Managers to Improve Recruiting and Employee Retention

The Arrivia Team , Arrivia | June 20 2022

Across every industry, hiring and retaining workers has never been more challenging. A positive company culture, strong values, better wages, more flexibility, and clear advancement opportunities all.

Employee Engagement/Training

The Element of Surprise and Delight in Loyalty Programs

Barbara Kekes-Szabo, Antavo , Antavo | June 17 2022

Making customers feel truly exceptional and appreciated is no longer a simple task. So, adding that little extra special something, like a surprise and delight element, to your loyalty program can.

Loyalty / Rewards Programs

How Occasional Buyers Become Loyal Customers | The Power of a Loyalty Ladder

The Formation Team , Formation | June 17 2022

In the modern consumer world, new customers and existing customers are redefining their expectations from brands and their loyalty program. No longer impressed by the one-size-fits-all model.

Travel Incentives: The New Must-Have Employee Benefit?

The Arrivia Team , Arrivia | June 16 2022

Businesses worldwide are scrambling to grow and maintain their workforce as they face historic pandemic-driven labor shortages. To combat the growing resignation surge and a highly competitive labor.

Employee Engagement/Training

How to Identify and Implement the Right Type of Engagement Drivers For Your Channel Program

Rachel Reed, Brandmovers , Brandmovers | June 16 2022

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have a positive impact on brand-customer.

Customer Engagement

New Customer Insights Show How Offering Incentives Can Increase Loyalty Program Engagement and Help.

Jim Tierney, Clarus Commerce | June 15 2022

Your brand is always looking for ways to increase loyalty program membership, customer engagement, and gather more quality data. Incentives can help you achieve those goals. Consider .

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