Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty’s Next Front Door

The Phaedon Team , Phaedon | September 15 2026

Loyalty's next front door— preparing for the personal AI assistant eraAI assistants are rapidly evolving from research tools into transaction engines capable of helping customers shop, book.

Loyalty / Rewards Programs

When Should You Charge For Membership? The Case For Paid Loyalty Programs

Sam Panzer, Talon.One , Talon.One | September 15 2026

Costco collects $5.3 billion a year in membership fees. Amazon pulled in $49.62 billion in subscription revenue in 2025, a category led by Amazon Prime. And RH, formerly Restoration Hardware, has.

Loyalty / Rewards Programs

Customer Loyalty Analytics: How to Measure and Improve Retention

The Baesman Team , Baesman | September 14 2026

Customer loyalty analytics helps brands understand which customers stay engaged, what drives repeat purchases, and where retention strategies are falling short. By tracking the right customer.

Leadership Alignment: The Catalyst for Momentum and Clarity

The Bond Brand Loyalty Team , Bond Brand Loyalty | September 11 2026

Most organizations don’t have a strategy problem. They have an alignment problem. Companies experience constant change. Change in technology. Change in resourcing and span.

Employee Engagement/Training

Evaluating Hotel Loyalty Programs: An Industry Perspective

Reza Javanian, Talon.One , Talon.One | September 10 2026

Hotel loyalty programs have never been bigger. Marriott Bonvoy and Hilton Honors rank among the largest programs in the world, and IHG One Rewards recently crossed 160 million.

Loyalty / Rewards Programs

How Leading Ag Companies Are Winning Farmer Loyalty Without Cash-Back Rebates

The CarltonOne Team , CarltonOne Engagement | September 09 2026

For years, the loyalty math in agriculture was simple: offer 3 to 5% cash back, match what your competitors are doing, and call it a program. And it worked... until it didn't.Today, every major.

Strengthening B2B Payment Authentication Against Advanced Fraud

, FIS Global | September 08 2026

Key takeawaysB2B payment fraud is rising as legacy, manual processes create more openings for attacks such as social engineering, deepfakes and account takeover.AI, biometrics and risk-based controls.

Customer Loyalty Strategies: How Leading Brands Build Long-Term Relationships

The Baesman Team , Baesman | September 02 2026

Customer loyalty strategies help brands increase retention, strengthen repeat purchase behavior, and improve long-term customer value through personalized and connected experiences. Today’s.

How to Evaluate an Employee Rewards and Recognition Platform: A Buyer’s Guide

The CarltonOne Team , CarltonOne Engagement | September 01 2026

The market for employee rewards and recognition platforms has matured a lot over the past few years, but that doesn't make the buying decision any easier. If anything, more options means more.

Loyalty as a Growth Engine in the Era of AI: Q&A

The Comarch Team , Comarch | August 31 2026

With customer acquisition costing at least five times more than retention and third-party cookies phasing out, enterprise brands are rethinking their loyalty strategies. In a recent.

Artificial Intelligence

How Social Loyalty Programs Drive Engagement: The Psychology of Group Loyalty

Axel Mayer, Loyalty Partner Solutions , Loyalty Partner Solutions | August 28 2026

In this three-part interview series, loyalty expert Axel Mayer shares his perspective on the rise of social loyalty programs and group-based engagement. In Part 1, he explores the psychological.

Augmented Human Intelligence: The Real Key to AI Success.

Morana Bakula, CEO & President, Bond Brand Loyalty , Bond Brand Loyalty | August 27 2026

I had the pleasure of sitting with our Head of Digital Engineering and one of our Solution & Data Architects. They were demoing a new AI capability that, in plain language, allows us to derive.

Artificial Intelligence

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