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Supplier-Contributed Blogs

US Customer Outlook on Loyalty: Changing Trends, Challenges & Retention Rules

The Capillary Team , Capillary Technologies | March 05 2025

No longer confined to transactional rewards, modern loyalty programs are evolving into intelligent, experience-driven ecosystems fueled by data, AI, and gamification.  The Loyalty Shake-Up: Why.

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Tailoring a Cobranded Credit Card for Gen Z

Leanne Cordes, The Lacek Group , The Lacek Group | March 04 2025

Credit card offers begin piling up for young people by the time they turn 18. And no wonder: The latest generation to come of age, Generation Z—individuals born between 1996 and 2011&mdash.

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Gamification: Revolutionizing Customer Engagement and Loyalty

Nate Thompson and Katie Berndt, Phaedon , Phaedon | March 03 2025

To succeed, brands must constantly seek innovative ways to capture and maintain customer attention. Enter gamification—a powerful marketing strategy that integrates game-like elements into non.

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2024 Holiday Wrap-Up

The Kobie Marketing Team , Kobie Marketing | February 28 2025

The 2024 holiday season wasn’t only a race against time – it was a showcase of agility. With a compressed shopping window of just 27 days between Thanksgiving and Christmas, retailers and.

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Customer Loyalty: The Key to Thriving in a Cutthroat Market

Taras Tsyrkun, Bambu , Bambu | February 27 2025

Imagine a world where every customer you attract stays not just because they need what you offer, but because they can’t imagine a better experience elsewhere. In the harsh reality of today.

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6 Tips for Surviving & Thriving with Loyalty Programs in Europe

The Comarch Team , Comarch | February 26 2025

European consumers have no shortage of loyalty programs to choose from—so how loyal are they really, when switching brands is so easy? With Europeans joining fewer.

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Humanizing Fraud Prevention: A Balanced Approach for Better Customer Experience

The Bond Brand Loyalty Team , Bond Brand Loyalty | February 25 2025

At Bond we have four promises that we make to our clients: that our solutions are customer-relevant, brand aligned, operationally feasible, and financially incremental. We do this by helping our.

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Harnessing Loyalty Points: A New Era of Travel Commerce

The Switchfly Team , Switchfly | February 24 2025

As the travel landscape evolves, customer loyalty programs have become pivotal in enhancing consumer engagement and retention. In an era where experiences matter more than ever, travel rewards play a.

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Unlocking AI's Potential in Banking

Andrew Purviance, Bounteous , Bounteous | February 21 2025

Despite heavy investment in AI, most banks still fall short when it comes to truly personalizing their marketing. AI is transforming customer engagement across industries, but it’s often.

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Mother’s Day 2025: 5 Digital Marketing Tips to Drive Revenue

Danny O'Reilly, Wunderkind , Wunderkind | February 20 2025

Mother’s Day isn’t just another date on the calendar—it’s a must-win moment for marketers and one that consumers forget at their peril. Even in uncertain times for retail, red.

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Travel Rewards: A Game-Changer for Credit Unions and Banks

The Switchfly Team , Switchfly | February 19 2025

In the competitive landscape of financial services, customer loyalty is paramount. As consumers become increasingly discerning, financial institutions must innovate to meet their.

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Make Rewards Irresistible: 7 Ways to Motivate Customers to Redeem Rewards

Kyle Burger. Capillary Technologies , Capillary Technologies | February 18 2025

Reward redemption isn’t just a transaction—it’s a powerful moment that reinforces loyalty and keeps customers engaged. If your members aren’t redeeming, you’re missing.

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