Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Mobile Conversion Still Impeding Mobile Adoption

The Baesman Team , Baesman | March 28 2017

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers.A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile.

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super.

The Snipp Team , Snipp | March 27 2017

These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable.

Data Analytics

CX Practitioners: Defining Your CX Strategy

Andrew Goldstein , Confirmit | March 27 2017

Defining Your Customer Experience (CX) Strategy is a critical part of our first customer experience performance categories: Foundation. CX Foundation includes your program vision, your customer.

Showcase Cinemas Targets Better Loyalty Performance

Tiana Meintjes , Movio | March 24 2017

In 2014, Showcase Cinemas made the decision to add Movio Cinema to better leverage Aloha Loyalty and improve the performance of its loyalty program, Starpass. Since October of that year, Showcase.

Loyalty / Rewards Programs

Loyalty Tech Tips – Three Commonly Asked Questions

Scott Shurson | March 23 2017

Scott Shurson, Senior IT Consultant for Aimia, is involved with strategy relating to loyalty technology with current and prospective clients. He has outlined a few of the most commonly asked.

Create Future Journey Maps for Real Value—Rather Than Just Upgrading Touchpoints

, Verint | March 22 2017

Just upgrading a touchpoint is so 2016. Comparing current and desired experiences is a good foundation for a CX plan.Much has been written about how to develop a customer journey map. It’s a.

The Bell Curve of Marketing

Don Graumann | March 22 2017

Especially over the last five to ten years, most companies have tried to pursue customer centric marketing in some form. They understand that it is no longer good enough to view their.

Pushing the boundaries of cinema experience with VOX Cinemas

Ashleigh Davis , Movio | March 21 2017

VOX Cinemas is known for its emphasis on innovation and unwavering customer-centricity in the Middle Eastern region. Since launching in 1999, they have grown to 243 screens across UAE, Lebanon, Oman,.

Points Liability Management—Lowering The Tension Between Your CFO & CMO

Richard Schenker , Bond Brand Loyalty | March 21 2017

Almost all currency-based consumer loyalty Program designs inherently house a financial liability, which in many cases has a material impact on a brand’s balance sheet. Generally speaking, a.

Mobile Emerges with the Most Power to Drive Loyalty

shelli.cassel@aa.com , Deluxe | March 21 2017

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned.

4 Rewards Trends that will Transform your Promotions in 2017

The Snipp Team , Snipp | March 17 2017

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. In order to offer consumers the best rewards.

The Leading Cause of Customer Churn, And How to Avoid It

Alexandra Gehringer , Idomoo Ltd. | March 16 2017

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn.

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