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Supplier-Contributed Blogs

Core Principles of Emotion Design

Emily Hassell , PK | August 18 2017

This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.Designing for Emotion is the process of driving emotional.

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Making Digital Communications Relevant in a Multiscreen World

Engin Yilmaz , Pitney Bowes | August 18 2017

It’s become almost clichéd to say, but the fact of the matter is that customers today are absolutely addicted to the personal, mobile screens they carry around with them. Whether it’s.

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How Marketers Use Data Analytics to Reach New and Existing Customers

Villanova , Villanova Business School Online | August 17 2017

Marketers can use big data and analytics to help predict customer behavior, determine ROI of marketing efforts and help businesses make the best possible decisions across many different business.

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5 Reasons Why Plastic Gift Cards Are Better Than Paper Gift Certificates

Andrew Cauthorn , DataCandy | August 16 2017

Yes, gift certificates still exist. Last year, I purchased one as a Christmas gift for my dad. Granted, it was from an independent establishment in the United States, but paper certificates are still.

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The Economics and Exponential Effects of Customer Churn

Keith Chandler , Cartamundi USA | August 15 2017

Customer churn will erode a customer base and diminish profits.  Companies routinely take steps to understand and combat customer defection to minimize its effect, but do companies accurately.

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Two Steps to See Real Back-To-School Loyalty Results

The Snipp Team , Snipp | August 14 2017

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the anticipation of heading back into the classroom didn.

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Never Underestimate the Value of Having “Friends at the Top!”

Tim Douek , Strativity Group | August 14 2017

No two CX initiatives are the same. Some might focus on a single process or an isolated opportunity; others might involve an entire organization. Some come about as a result of a pressing issue, need.

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Machines Rising In Customer Loyalty

Peter Lim , Marigold Engage + by Marigold | August 14 2017

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s self-driving cars rely on it to navigate the roads.

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Does Everything Need to Happen Now? Real-Time vs. Right Time

The Aimia Team | August 01 2017

I make a purchase, I get a text. I browse a website, I get an email. The world is moving in real-time so my loyalty program should be responding in real-time as well, right?     Great.

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Metrics and Alignment are the Keys in Loyalty Marketing Today

Mark Johnson , Loyalty360 | July 26 2017

The lack of metrics, as well as the absence of meaningful benchmarks within organizations around customer experience and loyalty, is something that is of concern to many of the brands we speak to at.

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Engage Customer Conference: Purpose vs. Process

Phil Durand , Confirmit | July 25 2017

It’s always good to hear about the other stories from other companies out there in the world of customer engagement and customer experience. It’s a great reminder of the hard work and.

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Show Me the Money!

Claudio Ayub , Perks.com | July 24 2017

Technology changes have resulted in vendors offering new, advanced solutions and services across a wide range of categories. Revenues have shifted from hardware and software to applications, and from.

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