Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Turn Behavioural Insights into Marketing Practise

Daniel Gold, House of Kaizen , House of Kaizen | August 12 2019

Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions.

Loyalty / Rewards Programs

Why Millennials Are Attracted to Premium Loyalty Programs

Danielle Perez, Clarus Commerce | August 09 2019

Did you know that 80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable?And 68% of non-millennials would join a.

Loyalty / Rewards Programs

Tech-driven Innovations from Other Sectors that Travel Brands Need to Steal

Mike Stone, Airship , Airship | August 08 2019

Smartphones have already radically changed travel marketing. With AT&T soon rolling out 5G in about a dozen US cities, this long-anticipated technology is becoming a reality and will further.

Customer Engagement

Subscription Models Can Inspire Innovation in Stagnant Industries

Featuring Matt Cronin, Founding Partner , House of Kaizen | August 07 2019

Innovation has taken on renewed importance for many businesses. In fact, McKinsey & Company found that more than 70 percent of senior executives expect innovation to be a top driver of.

The New Frontier of Premium Loyalty Programs

The Cheetah Digital Team , Marigold Engage + by Marigold | August 06 2019

Just as consumers and businesses successfully wrap their arms (and marketing strategies) around loyalty programs, many brands and marketers have turned the system on its head with the rise of.

Loyalty / Rewards Programs

The secret to a relaxing summer? Plan for Christmas now!

| August 05 2019

Strategize for these four holidays today With the sunshine of summer finally upon us it seems silly to focus on the colder months ahead, but marketers know that future success depends on.

Automakers Focusing More Attention to “Retention/loyalty”…But Can Dealers Deliver at the Customer.

Roger Conant , Maritz Motivation | August 02 2019

There’s a change going on with automakers! For the first time, automotive OEMs are creating and implementing proprietary customer loyalty programs for their dealer network.Those programs are.

Loyalty / Rewards Programs

When Organizations Act With Empathy, Customers Notice

Andrea LeGrand , Phaedon | August 01 2019

How you treat your customers will determine whether they keep coming back. As consumers, we’ve all been on both sides of the table when it comes to companies being empathetic to our situations.

Emotional Loyalty 101: Build a Foundation of Trust

Cheetah Digital Team , Marigold Engage + by Marigold | July 31 2019

Trust is the foundation of any solid relationship. That’s true of romantic relationships, but also ones between brand and consumer. When your customers have full faith that your business will.

Loyalty / Rewards Programs

Your Next Business Should Be a Subscription Business. Here's Why

Featuring Peter Figueredo , House of Kaizen | July 29 2019

The subscription model, without question, has encountered success among several different industries. In April 2017, subscription companies hosted 37 million visitors on their sites -- an.

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Nina Maurer , PK | July 26 2019

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means.

How Amazon Prime Day Individualized “The Big Sales Event”

Mike Stone , Airship | July 25 2019

This article was originally posted on Campaign.Amazon Prime Day might represent Amazon CEO Jeff Bezos and his team’s greatest retail triumph. Thanks to them, with Prime Day, we now have a.

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