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Supplier-Contributed Blogs

Hotel Programs: Where is the value?

The CTM Team , CTM Loyalty | September 16 2019

Too many people consider hotel accommodation a ‘sunk cost’ of business travel – but it shouldn’t be that way.Accommodation is a key part of our clients’ travel spend and.

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How the Subscription Model has Paved the Way for Premium Loyalty

Tom Caporaso | September 13 2019

The subscription model is booming.For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well.Industries like.

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Limit Risk with Cheetah Tokenization

Keith Lifschin , Marigold Engage + by Marigold | September 12 2019

Data breaches — they seem to be everywhere. In today’s technology-driven, connected world, it seems like we can’t go a single day without hearing about a security crisis .

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On their Terms: Millennials Shift the B2B Buying Journey

Antje Helfrich, Lenati , PK | September 11 2019

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for.

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CPG Loyalty Programs are Tackling Unique Challenges Head-On

The ICF Next Team , Phaedon | September 10 2019

Launching and sustaining a differentiated, effective loyalty experience can be particularly challenging for Consumer Packaged Goods (CPG) brands. Luckily, recent technology and industry developments.

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Contact centers are evolving: 5 capabilities you need now

Mike Asebrook , Pegasystems | September 09 2019

Ten years can go by in a flash. Our lives, work, technology – all can evolve in a surprisingly short period of time. Consider your experience when you contacted a company for service a decade.

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3 tips for going global with your loyalty program

Prabhu Kannan | September 06 2019

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s.

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How to Measure Your Loyalty Program

The Bumped Team , Bumped | September 05 2019

To learn more about Measuring and Maximizing ROI: How to Make the Most of Your Loyalty Program, click here to register for the upcoming Loyalty360 webinar featuring Bumped. Are you thinking.

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How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

The Crowdtwist Team , CrowdTwist | September 04 2019

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout.

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Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience.

The Airship Team , Airship | September 03 2019

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences. PORTLAND, Ore., — August 27.

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Gen Z: How brands can attract the new generation of consumers

Neil Tierney , Phaedon | August 30 2019

Gen Z are radically different from past groups of consumers, and important for us as marketers to understand. They demand a whole new way of ‘wooing’ if brands want to engage with them.

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Why Promotions and Customer Success Go Hand-in-Hand

Marlon Bowser , HTK Limited | August 29 2019

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let&rsquo.

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