Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Create The Experiences Customers Want in 2020

The Crowdtwist Team , CrowdTwist | October 21 2019

As we near the end of 2019 and begin planning for 2020, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands.

Critical Elements of a Rewards Program That Need to be Tracked

Andrew Lanciani , BRIERLEY | October 18 2019

Whether you have just launched a rewards program or have had one for many years, a program tracking study is a perfect way to get a pulse of how your program is being perceived by your members.

Loyalty / Rewards Programs

How Rebecca Minkoff Balances Data and Gut Feeling

Aliza Polkes, Copywriter & Editor, Yotpo , Yotpo | October 17 2019

Fashion industry veteran Rebecca Minkoff burst onto the scene in the early 2000s. Minkoff designed the “Morning After Bag” in 2005, which captured the attention of fashion enthusiasts.

Loyalty / Rewards Programs

The 9 Premium Loyalty Stats That Every Retailer Needs to Know

Paul Wolfer | October 16 2019

Premium loyalty isn’t a new concept.People have been paying to be members of Amazon Prime since 2005.But as consumers gain more access to more information and more choices on where to spend.

Loyalty / Rewards Programs

On their Terms: Shifting Sales Tactics for Millennial B2B Tech Buyers

Antje Helfrich, Lenati , PK | October 15 2019

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and like the consumers they are outside of work,.

How retail brands are getting the customer experience right

Catherine Thurtle , Qualtrics | October 14 2019

Danielle Lumetta, Retail Consulting Manager at Accenture, has advised some of the world’s biggest retail brands. In our latest CX Visionaries profile, we spoke to her about brands excelling.

CX (Customer Experience)

Six steps to launching a new loyalty program

Guy Cierzan , Phaedon | October 11 2019

Launching a loyalty program is hard. Launching a program when all of your competitors already have one is harder.Loyalty is a well-established marketing discipline that has saturated almost every.

Loyalty / Rewards Programs

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

Kristi Roehr | October 10 2019

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey. Gone are the.

Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten, Bond Brand Loyalty , Bond Brand Loyalty | October 09 2019

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is.

5 Ways to Improve Your Customer Relationships

The cxLoyalty Team , cxLoyalty | October 08 2019

Strong customer relationships are critical to the success of your company, helping to build brand advocates that drive more revenue and, if needed, help weather a crisis. There’s no single.

5 Behavioral Science Principles You Can Use Everyday

Chris Dornfeld , Maritz Motivation | October 07 2019

Creating a great culture starts with collecting all the underlying whys.Every HR professional knows the type of culture they’d like for their organization, and how they’d like their.

How Personalization Helps Airlines Make Better Connections

Elaine Fearnley, Pega , Pegasystems | October 04 2019

The airline industry is setting travel records, flying more than 4.3 billion passengers in 2018. All of this jet-setting has boosted passenger revenues industry-wide to more than $560.

Loyalty / Rewards Programs

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