Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Ready to Boost Loyalty? Create Habits Your Customers Won’t Break

Kate Hogenson, Kobie , Kobie Marketing | December 16 2019

Grocers are running to catch up to Amazon Go’s “pay and just walk out” store model. Some like Tesco are adding similar over-head camera technology to automate scanning.

Loyalty / Rewards Programs

What You Should Know about the California Consumer Privacy Act (CCPA)

Yvette Hastings, Kentico , Kentico Software LLC | December 13 2019

From January 1, 2020, the CCPA will protect the privacy of consumers based in California, one of the most populous states in the United States. Companies that infringe upon it can risk consumer.

Loyalty / Rewards Programs

Loyalty’s Secret Ingredient: Email

Andrea Marvel, Epsilon | December 12 2019

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It.

Loyalty / Rewards Programs

Has the Starbucks Rewards Revamp Been a Pick Me Up?

Jim Tierney | December 11 2019

When Starbucks relaunched its loyalty program in April, it was met with some initial criticism.Would it alienate existing core customers?Would people understand it?Would it really contribute to.

Loyalty / Rewards Programs

Brand vs. Branding: Why ‘Away’ is More Than a Luggage Company

Cristina Dinozo, Yotpo , Yotpo | December 10 2019

Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has.

Loyalty / Rewards Programs

Airline Loyalty Landscape – Current Global Perspective

The Aimia Team | December 09 2019

Loyalty started in the airline industry and the innovation of these programs spilled out to other verticals. Today, the airline industry is a highly competitive and commoditized marketplace, and its.

Loyalty / Rewards Programs

Evaluating your loyalty technology platform? Five tips to streamline the process.

Jim Mattson , Phaedon | December 06 2019

Here are several ways brands can avoid common pitfalls. With wide-reaching impact and stakeholders in virtually every department, a loyalty technology implementation or migration can be one of the.

Premium Economy in 2019 - Is it worth it?

The CTM Team , CTM Loyalty | December 05 2019

2019 was dubbed the ‘Year of Premium Economy’, but did it live up to its expectations? Depending on your corporate travel policy, Premium Economy can be a preferred option for short.

Loyalty / Rewards Programs

Black Friday Blues: Rethinking discount-driven loyalty

Marlon , HTK Limited | December 04 2019

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and.

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | December 03 2019

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

Loyalty / Rewards Programs

How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald , Annex Cloud | December 02 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

Get the Best Results From Your Web Analytics Platform With the 3 P’s

Kelly Hansen, VP Insights , Ansira | November 27 2019

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.You can use the snazziest, feature-rich web analytics tool on the planet, but if.

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