Supplier-Contributed Blogs

The History of Customer Loyalty Programs

Sandra Sydlik, Stuzo , Stuzo | March 05 2021

As early as the 1700s, retailers started implementing programs to create loyal customers. Today, technology has empowered the customer with more information, choice, and flexibility than ever before,.

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Protecting Your Business Across 100% of the Purchasing Journey

The Forter Team , Forter | March 04 2021

Customers interact with merchants in numerous ways – through websites, mobile apps, and brick and mortar stores.Today, the purchasing journey spans across devices, platforms, and locations as.

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Why Loyalty Program Differentiation is Key to Increasing Customer Engagement

Jim Tierney, Clarus Commerce | March 04 2021

Brands spend a tremendous amount of time and money on differentiation.From product to price point to marketing to customer experience, it’s one of the biggest topics in retail.So, what about.

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Why 2021 Is the Year of Speed, Agility and Experimentation

The Formation Team , Formation | March 03 2021

The coronavirus pandemic has changed businesses forever. Companies have been pushed to the brink of crisis, resorting to cutting staff and budgets if they were unable to adapt to the new.

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How Unilever Improved Customer Identity Recognition Five-Fold In Six Weeks

Dana Moroze, Epsilon | March 03 2021

The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were.

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Personalized Consumer Journey [VIDEO]

The Comarch Team , Comarch | March 02 2021

In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she.

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There's More to Loyalty Than Loyalty

The Evolving Systems Team , Evolving Systems | March 02 2021

If you want to embed loyalty into your brand as a standard behavior the first step isn’t simply the fine-tuning of your existing Customer Value and Loyalty programs.That would amount to flying.

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Leaving Your Supermarket Loyalty Legacy Behind

Andy Kulina, Cheetah Digital , Marigold Engage + by Marigold | March 01 2021

Let me recap the last 20 years of evolution in the European Supermarket Loyalty sector for you:2000: Swipe/scan a card, get some points, redeem them for a voucher you can use in-store.2020: .

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New Loyalty Study Reveals 95% of Retailers Have Discussed Launching a Premium Loyalty Program This.

Jim Tierney, Clarus Commerce | March 01 2021

Premium loyalty programs aren’t new, but they’ve been on the rise for the past few years, and for good reason.Customer loyalty is harder than ever, and many traditional loyalty programs.

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Forter Presents: Suite Talks Featuring Total Wine & More

The Forter Team , Forter | February 26 2021

Going Digital and Thriving During COVIDForter Chief Marketing Officer Angela Whiteford recently sat down with Christina Callas EVP, Chief Digital Officer (CDO) from Total Wine & More.

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Fast Food, Faster Rewards – How McDonald’s and Burger King Hope to Build More Customer Loyalty in.

Jim Tierney, Clarus Commerce | February 26 2021

Starbucks and Chipotle have created millions of brand advocates through their respective loyalty programs.Starbucks Rewards has nearly 20 million members while Chipotle Rewards has nearly the same.

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3 Ways to Provide Safe Service + Elevate Your Customer Experience Management Program in a Pandemic.

Josie Gaeckle, SMG , SMG | February 25 2021

The heightened expectation for a safe + clean experience has left brands across industries questioning: Do customers still want in-person assistance?Recent SMG research confirms: Yes.

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