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Supplier-Contributed Blogs

Leveraging a CDP: How a Customer Data Platform Can Enhance Your Marketing

Epsilon Marketing Team | March 23 2021

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified.

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Reimagine Rebate Programs To Improve Channel Relationships

Ashish Kothari, Salesforce , Salesforce | March 22 2021

This scenario is much more common than it should be: you’re checking the monthly channel sales numbers and the results are disappointing. The rebate program you put in place to incentivize.

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Why Your Business Needs Fraud Analytics

The Forter Team , Forter | March 22 2021

The number of online transactions has risen dramatically in recent months as a vast majority of consumers shifted from shopping primarily in-store to shopping online. Fraudsters have noticed the rise.

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What to Know Before you Go: Health Passports

The EA+ Team , EA + | March 19 2021

We’re all ready for GOOD NEWS, aren’t we? As COVID-19 vaccines become available and the pandemic starts to recede, you can expect more opportunities to enjoy travel again. This year also.

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How Personalized Data Helps CMOs Drive Marketing Performance

Emily Fultz, Salesforce , Salesforce | March 19 2021

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?Chief marketing officers (CMOs) have faced an uphill battle.

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Murphy Drive Rewards Ranked #1 Gas Station Loyalty Program by Newsweek

Sandra Sydlik, Stuzo , Stuzo | March 18 2021

Stuzo congratulates Murphy USA on its incredible achievement wherein its Murphy Drive Rewards program was ranked the #1 Gas Station loyalty program in Newsweek’s “America’s Best.

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Predictive Modeling in a World of Uncertainty

The Formation Team , Formation | March 18 2021

We’ve already seen how COVID-19 has changed consumer behaviors and business outcomes in the short term, but what about the long term? The constant fluctuation of case rates, openings.

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Customer Loyalty: The Name of the Game

The Evolving Systems Team , Evolving Systems | March 17 2021

Is it only a game?     As a young graduate student at Harvard in the 60s, the psychologist and behaviorist B.F Skinner devised an experiment. It involved putting pigeons in a box that.

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How to Ensure Business Continuity and Customer Satisfaction

DAWN DESAI, PDI , PDI | March 17 2021

Defining success for any vision begins with asking, “What does success look like?” As with any good strategy, we begin the year with a clear set of objectives and key results to measure.

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As seen in Loyalty360: Consumer Community Grows Veggies Made Great Brand

Cathy Courtney, Vesta | March 16 2021

Veggies Made Great Senior Brand Manager, Christine Luongo, contributed insights into building customer loyalty in a recent article for Loyalty360. The following article was originally published .

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“Coffee with Comarch Loyalty” - New Vodcast Featuring Executives Speaking Candidly About Customer.

The Comarch Team , Comarch | March 16 2021

Comarch’s new vodcast series: "Coffee with Comarch Loyalty" will feature brand and retail loyalty experts from both household-name brands and up-and-coming companies. Take a.

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What Makes Customers Willing to Pay for a Loyalty Program?

Jim Tierney, Clarus Commerce | March 15 2021

Have you ever wondered what makes customers willing to pay for a loyalty program?Our 2020 Premium Loyalty Data Study found that 70% of consumers would be willing to join a premium loyalty.

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