Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

We Looked at Online Shopping Statistics From One Billion Global Shoppers — Here’s What We Found

Caila Schwartz, Salesforce , Salesforce | March 31 2021

What can ecommerce browsing and buying habits in 51 countries tell us about the digital surge – and what’s next for brands?2020 was the year digital transformation became more than a.

You Need Tailored ML Models to Effectively Prevent Fraud

The Forter Team , Forter | March 30 2021

Every organization that conducts transactions online battles fraud. However, not every organization faces the same types of fraud nor do they approach fraud prevention in the same way. Some.

Technology

New Data Reveals Loyalty Marketers’ 2021 Priorities [Webinar Recap]

Jim Tierney, Clarus Commerce | March 30 2021

Did you know that 90% of retailers say expanding their respective loyalty programs is a priority for 2021?There has been plenty of change in the past year, thanks to COVID-19 and its.

2020 & Beyond: Adapt, Automate, and Accelerate!

Gitanjali Mittal, Capillary Technologies , Capillary Technologies | March 29 2021

No man is an islandCommunity & connections are integral to humans and we tend to do badly when isolated from each other.The irony is that it took us a pandemic to realize the need for building.

Technology

6 Ingredients to Create a Fully Baked Identity Strategy

Dana Moroze, Epsilon | March 29 2021

Identity. It’s the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency. With third-party cookie deprecation looming and Apple’s.

CX (Customer Experience)

Hospitality Loyalty Program Strategies in the Post-COVID World

Dominic Machado, Capillary Technologies , Capillary Technologies | March 26 2021

The White ElephantWe are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will.

Technology

Introducing Forter Trusted Authorization

The Forter Team , Forter | March 26 2021

The Pain in Payments TodayIn the payments process today, both merchants and issuing banks need to perform risk evaluations on every transaction to reduce fraud. However, these decisions are made.

Technology

How Public Transit Operators Can Get on Board with Loyalty

Jade McFarland, HTK , HTK Limited | March 25 2021

There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and.

Extended Mobile Ecosystems Present Opportunities and Challenges: Sim Management is Central to.

The Evolving Systems Team , Evolving Systems | March 25 2021

With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering.

Technology

17 Staggering Customer Loyalty Stats That Will Change Your Perspective

Paul Wolfer, Clarus Commerce | March 24 2021

Lots of consumers belong to loyalty programs. That may make it seem like there are a lot of loyal customers out there, but these 17 customer loyalty stats say otherwise.Just about every retailer has.

Loyalty / Rewards Programs

Machine Learning in Loyalty Fraud Detection

The Comarch Team , Comarch | March 24 2021

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means.

Technology

Customer Retention Measurement: 10 Key Metrics to Track

The Formation Team , Formation | March 23 2021

In 2021, brands are prioritizing customer retention. And in order to know how well your business is doing at maintaining customers, you must measure your success with customer retention metrics and.

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