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Supplier-Contributed Blogs

Ecosystem Offers Drive Successful Digital Engagement

The Evolving Systems Team , Evolving Systems | June 08 2021

Background Three Ireland is the number two mobile service provider in its domestic market with an approximately 35% market share. With 2.4 million customers, its 4G network covers 99% of the.

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Matching Media for Jersey Mike's

Epsilon Marketing Team | June 08 2021

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at.

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DTC Loyalty Strategies Forge Lasting, Profitable Relationships

Jefferson Beard, Lacek Group , The Lacek Group | June 07 2021

SHIFTING CONSUMER NEEDS DISRUPTED THE RETAIL STATUS QUO.In the direct-to-consumer (DTC) category, brands are adapting their e-commerce strategies and capabilities to keep pace with consumer.

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How Unified Data Is Driving Today’s Digital Transformations

Michael Kostow, Salesforce , Salesforce | June 04 2021

Unified data is the key tool in a marketer’s arsenal to personalize at scale. In a digital-first world, consumers are engaging brands and consuming media at the time and place of their choosing.

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4 Solutions Every Customer Experience + Employee Experience Program Needs

Marty Williams, SMG , SMG | June 04 2021

While most brands understand the importance of customer + employee feedback and have some sort of experience management (XM) solution in place, many lack the actionable insights necessary to create.

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A Marketer’s Guide to Enhance Rewards Program Experience in Indonesia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 03 2021

Did you know that there is a better way to make your new customers behave like they have been buying your product for 10 years?Yes, you read it right! Your brand can attain this from refining.

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4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

Kate Atty, Clutch , Clutch | June 03 2021

The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can determine whether you blast through your yearly.

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3 Ways to Make Customer Service Great for Premium Loyalty Members

Mike Procaccini | June 02 2021

When you offer a premium loyalty program, there is an extra layer of customer service that members expect. After all, they’re paying to be members and they’re your best.

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Rapid Response—Tips for Managing Fuel Pricing During a Crisis

Gabe Ortega, PDI Software , PDI | June 02 2021

Most often, disruption in the fuel supply chain comes with little warning, as it did this week with the cyberattack on the Colonial Pipeline system. While the magnitude of the impact on this critical.

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Apple's Privacy Fortress Signals the End for Ad-Tech Patchwork Solutions

Loch Rose, Epsilon | June 01 2021

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s.

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Ecosystem Offers Drive Successful Digital Engagement

The Evolving Systems Team , Evolving Systems | June 01 2021

Background The Cambodian mobile market is extremely competitive with three main service providers, including Cellcard, battling for market share. Their fight has to date been characterized by an.

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Ransomware Don’t Care

TOM CALLAHAN, PDI SOFTWARE , PDI | May 28 2021

With apologies to my favorite wildlife creature/meme/video/viral sensation over the last decade, I’d like to talk about ransomware.If you think “honey badger don’t care,” wait.

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