As a referral marketing company, we’re very familiar with the term “word of mouth.” We use it to describe our business and expertise every day. Outside of our bubble, though, there’s a world of people who, while they may have heard the phrase, still don’t quite see how much it can enhance their marketing strategies. So, to help you better understand what word of mouth is and how it can work for your brand we’ve put together a “Word of Mouth 101....