Recently, in May 2012, we commissioned a report from word-of-mouth marketing experts, The Keller Fay Group, to help us determine the power of consumer-to-consumer (C2C) referrals and how they drive business. Having worked in the loyalty and referral marketing space for quite a while, we weren’t surprised to see that the results of the study found that personal recommendations are actually the primary driver of consumer purchase decisions at every stage of the purchase lifecycle for....