Today’s post is all about what makes a brand “talkable” and how those characteristics can help to encourage social referrals and help you to monetize your social media marketing efforts. A brand’s “talkability” is a hot topic in 2013, and understanding how to encourage social sharing of your brand is something that every marketer needs to pay attention to.
First of all, what does “talkable” mean? Well, according to Unilever USA, &ldquo....