Here to kick off your Monday is our weekly news roundup, recapping last week's highlights including: why storytelling continues to excel as a marketing communication technique, how emotions and behavior fuel customer engagement and brand loyalty, and why Hilton's new 'digital lobby' mobile check-in is all about the customer.
Storytelling Returns to Marketing
from The Huffington Post on 7/21
Storytelling for marketers continued to dominate the news last week. ....