Hotel brands want to forge long-term relationships with their customers and loyalty programs are a chief way that the industry has sought to do so. After all, having guests return time and time again is good for both the customer and the business, with benefits including greater customer retention, the ability to further personalize guest care, and greater rates of advocacy and guest referral.
In this vein, the JD Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report, ranked....