1. Keep good company.2. Notice the ordinary.3. Preserve the ephemeral.4. Design not for the elite, but for the masses5. Explain it to a child.6. Get lost in the content.7. Get to the heart of the matter.8. Never tolerate “O.K. anything.”9. Remember your responsibility as a storyteller. 10. Zoom out. 11. Switch. 12. Prototype it. 13. Pun. 14. Make design your life. (And life, your design.) 15. Leave something behind.
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