30 seconds. $4.5 million. 111.5 million viewers.The Super Bowl is the year’s biggest opportunity for advertisers to reach an audience of enthusiastic and focused viewers – but that opportunity comes with a steep price tag. Each year we hear grumblings about the high cost, yet networks continue to sell out their inventory and the number of new advertisers getting in on the game continues to grow. According to eMarketer and Kantar Media, first-time advertisers increased from six to....