To reward or not reward? Financial institutions have been struggling with variations and derivations of that question for decades.
Should you offer a rewards & loyalty program? If so, what product do you tie it to – debit or credit cards? Savings or checking accounts? What currency do you offer consumers? Does its value to consumers equate to value for your FI in an ability to influence account-holder behaviors?
Once, debit card reward programs were common, but as the....