Over the years at Medallia, we've been able to organically cultivate innovation. No one needs permission to think outside the box; it's in our blood. So when we recently held our first Hackathon—ten years into the company's existence—it wasn't so much to encourage innovation, but rather to celebrate the very thing we've always done.
We added a twist to our Hackathon (which we'll get to shortly), but traditionally Hackathons are engineering-centric events: 24 sleep-deprived hours....