I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it.
We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing: 57% of the purchase process is complete before buyers talk to a supplier.
Now the CEB is helping to explain what we can do with the realization that promotional marketing and ....