What would you do if 40% of your customers were to up and leave — tomorrow?
Does the scenario sound outlandish? Well, if you’re in the insurance industry, it’s not. A recent Accenture study found that as many as two-fifths of insurance buyers are likely to change providers sometime in the next year.
That’s a lot of attrition. And for insurance providers, it means years — or even decades — of lost revenue.
What is it driving these skittish....