Our Vice President of Customer Strategy, Mara Kelly, discusses the shifting retail landscape, the road ahead, and the loyalty strategies that are most relevant today.
Question: Why has the retail industry been hit so hard in times of the “Amazon boom?” Is it from a lack of adjustments or simply a sign of the times?
It’s a combination, but those retailers that are willing to adapt are seeing success. Those that focus on the customer, convenience, relevant content, competitive pricing —....