Millennials – or, the cohort that came of age during the 2000s – have been a tough group for credit unions to connect with. Recently, Central 1 – the central financial facility and trade association for credit unions in British Columbia and Ontario, Canada – decided to breathe new life into promoting British Columbia’s credit unions. In February 2013 Martin Reed, AVP of Marketing and Research and Alanna Dyani, Marketing Manager at Central 1 shared their story....