[Loyalty Expo 2015 Workshop] Tuning-In & Turning-On: Leveraging Engagement Data to Enable Real-Time,
  1. CRM (Customer Relationship)
  2. Customer Engagement
  3. CX (Customer Experience)
  4. Data Analytics
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We present a framework through which brands can tie and incorporate customer-centric data at each quantifiable inflection point on the journey map. A scalable ‘data audition’ process allows marketers to sample from all APIs and....

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