Although most brands today are either utilizing artificial intelligence to help power their loyalty programs, or at least thinking about how they might use it, leaders in the loyalty technology space are stressing the need for brands to not lose sight of how crucial data is to ensure that their AI tools are delivering optimum messaging. In fact, many vendors will tell brands that their AI is only as good as their data.
Melanie Corsaniti, Vice President of Client Success at CarltonOne, Paul Flemr, Senior Vice President of Incentive Marketing Solutions at Group O, and Chris Riedy, Chief Revenue Officer at Ibotta share insights on the importance of having access to robust data, making sure your data isn’t a black box, and why you should follow the story that data is telling you.