New Data and Privacy Regulations in the U.S. Will Impact Brands — Are They Ready?

  • August 21 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

Personalization and Zero-Party Data: Leveraging the Information Customers Volunteer & Creating a More Personalized Customer Experience

  • August 07 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best...Read More

Loyalty360 Reads: TGI Fridays Focuses on Personalized Dining Experience, Amtrak Introduces New Guest Rewards, and More

  • June 16 2023
  • Resource: Daily News

Amtrak Introduces New Guest Rewards for Cardholders Amtrak has announced a limited-time offer exclusively for Amtrak Guest Rewards Preferred cardholders. This includes two lounge passes, two upgrade certificates and two companion coupons upon...Read More

Leaving Third-Party Data Behind: Jebbit’s Insights into Leveraging Zero-Party Data

  • May 04 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In today's ever-changing customer loyalty landscape, brands are seeking to revamp or enhance their loyalty efforts, while better understanding their customers. Jebbit, a SaaS platform specializes in interactive consumer engagements, such as...Read More

Gamification: The Challenges and Best Strategies to Use

  • March 05 2021
  • Resource: Daily News
  • Loyalty360

Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers. With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More

Effective Loyalty Segmentation by Age Demographic | Loyalty360 Member Perspective

  • September 03 2020
  • Resource: Daily News

Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college. The statistics certainly back up the...Read More

Movie Theaters Try to Maneuver the Changing Customer Landscape

  • June 01 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The pandemic has caused many industries to shut down for the time being, but the movie theater industry seems to be in an even more serious state of flux. The industry has shut down and not been able to offer its services, unlike restaurants that...Read More

Retail’s Reopening | Perspective from Loyalty360 Members

  • May 11 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Change is nothing new for retail, but over the last several weeks, it has come even more rapidly and taken the form of staff reductions, closures, quick transitions to curbside pickup, and more, all because of the COVID-19 outbreak. 2020 has...Read More

Loyalty360 Members Step Up to Serve Their Customers, Communities, and Clients

  • April 20 2020
  • Resource: Daily News
  • Carly Stemmer Ivory, Loyalty360

For a lot of us, the past month has seemed like a reality we never could have imagined. Change is always hard and adapting on the fly without a clear picture of where we are headed makes that even more challenging. While we have all had to make...Read More

The New Rules of Gaining and Sustaining Customer Trust to Drive Personalized Customer Experiences - Loyalty360 & Jebbit Webinar Preview

  • March 25 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

In today’s digitally connected world, data is the world’s most valuable – and often most challenging – resource. From driving the ability to offer unique experiences, personalize content, and deliver targeted offers –...Read More

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